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Slate Email Timeline

The timeline provided below is the general timeline DPAE Communications follows for email production. 

Please note that DPAE Communications utilizes a master calendar to manage the timing of email sends so that audiences do not receive an overabundance of messages at the same time. Please note that a delay in receiving content, feedback and/or approval may delay the send date/time of an email.

If you have questions about this timeline, please contact your project manager.

 

9 Business Days* Before Send Date

  • Copy and photos due from client to the project manager.
  • *If email audience requires that a list be created, please place data request at least 14 days in advance of the send date. 

8 Business Days Before Send Date

  • Project manager sends photos to design team.
  • Project manager reviews and sends copy to content team for proofing.

6 Business Days Before Send Date

  • Project manager sends updated wireframe with formatted images and copy to client for review.

5 Business Days Before Send Date

  • Client sends any edits to wireframe.
  • Project manager sends wireframe to digital team for email generation.

3 Business Days Before Send Date

  • Project manager receives initial test email for internal review.

2 Business Days Before Send Date

  • Test email is sent to the client for review and approval.

1 Business Day Before Send Date

  • Client reviews test email and provides approval to send.

On Send Date

  • Digital team schedules email; all members of the client list receive a receipt via email confirming send time and audience.